a modern-day luxury brand established in 2013.
"The idea of luxury, even the word "luxury," was important. Luxury meant something that was by definition overpriced, but was so nice, so lovely, in itself that you did not mind, in fact was so lovely that the expensiveness became part of the point, part of the distinction between the people who could not afford a thing and the select few who not only could, but also understood the desirability of paying so much for it."
Quote from John Lanchester, Capital
EXPENSIV LIFESTYLE IS LOCATED IN TORONTO,CANADA